For a sole trader struggling to increase revenue, we dove deep into understanding his customer base. This approach not only clarified who his perfect customers were but also tripled his revenue by tailoring services to meet their specific needs.
We revamped his business image from a single service to a comprehensive packaged solution. This strategic rebranding not only attracted the right customers; it positioned him to eventually step back from hands-on work, fostering long-term sustainability.
Implementing a flexible pricing model ensured he never left money on the table. This strategy allowed him to cover all costs associated with each job, boosting profitability and predictability.
Our continuous improvement process in customer service helped him stand out. From an enhanced brand experience to meticulous after-sales care, every step was designed to elevate his business beyond a typical service provider. The result? An unprecedented rate of word-of-mouth referrals.
To free up time for the business owner and focus on scaling, we implemented systems that allow key tasks to be automated or outsourced. By restructuring the product lists in his accounting software, we ensured consistent categorization, enabling us to create service bundles that simplify quoting. These “t-shirt-sized” bundles (small, medium, large) make pricing predictable and allow assistants to handle quotes seamlessly. We’ve also linked forms to spreadsheets and accounting software for data integrity and are managing projects more efficiently to track profitability, improving overall margins.
We set up automated processes for managing routine tasks, such as creating consistent, automated workflows for pricing and project management. This not only streamlined operations but also allowed the owner to outsource tasks like quoting and project tracking to virtual assistants. With these systems in place, the business has tripled its revenue and significantly increased profit margins, allowing the owner to focus on the next stage of growth.
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