20 years in the room
I spent 20 years inside some of Australia's largest B2B businesses. And in that time, I saw the same pattern repeat itself across good companies with good people.
- Sales and marketing slightly out of step.
- Customer insight collected but never acted on.
- Pipeline numbers that look healthy until a renewal quietly drops off.
None of it glaringly wrong. Just a slow drift away from what was working, and a widening gap between effort and results.
That's what Square M is built to find and fix.
What I do and for who
Founders and CEOs of B2B tech and services businesses, typically 20 to 100 people, who have built a commercial team and feel disconnected from what's driving results. Managed service providers, IT services firms and professional services businesses. Mostly Australia. Some clients in New Zealand, the US and Canada.
If you are asking why you lost that deal and nobody has a clear answer, that is where I come in.
How I work
Two ways.
The Diagnosis. Four weeks, fixed fee. A structured diagnostic across five commercial areas, done from the inside.
- Talking to your team.
- Reviewing your data.
- Mapping how your customers actually experience you.
- Testing your messaging against what your market responds to.
You finish with a prioritised plan you can act on.
The Fix. Ninety days. I take one to three items out of that plan, build them, and get them running. Then I hand back and leave. There is an end date and I keep to it.
Where I've worked
My background spans sales, marketing, customer experience and commercial strategy across some of Australia’s most complex B2B environments.
At Fujitsu I led customer experience, retention and commercial planning across Australia and New Zealand, working across sales, service delivery and account management to lift renewal performance and client loyalty.
At Computershare I built a globally aligned marketing operating model across APAC, EMEA and North America. I ran demand generation, brought sales and marketing into alignment, and took a new consulting practice from zero to more than $500K in annual revenue.
Earlier, at Telstra, I managed key account portfolios in banking and finance, led product marketing and ran partner development.
I know what good commercial structure looks like at scale. I know what breaks when a business grows faster than its systems can keep up.
Working style
I am direct and I ask hard questions. I am in your corner while I do it.
No long strategy decks that sit on a shelf. I work with a small number of clients at a time and I stay focused on getting things moving.
Based in Melbourne. Clients across Australia and overseas.
Ready to find out what's holding your growth back?
A 30-minute call is usually enough to identify the pattern.