I’ve spent 20+ years leading marketing, sales, and customer teams across big business - managing $100M portfolios, solving messy problems, and building strategies that actually delivered.
But I saw the same thing again and again:
Smart business owners stuck in the day-to-day. Good people chasing growth, but without the clarity, support or time to do it right.
That’s why I started Square M — to help founders and leaders simplify growth and scale up without burning out.
Now, I work directly with small and mid-sized B2B businesses - and tradies - who are ready to grow with more strategy, more confidence, and fewer dead ends.
You can work with me in a few different ways:
Whatever the format, I help you get clear on what to fix, where to focus, and how to grow smarter - not just harder.
I’m known for being straight-talking but supportive.
I ask the hard questions, but I’m in your corner when you’re ready to make change.
And I’ll always make sure strategy turns into action - not just another to-do list.
I'm based in Melbourne and work with clients across Australia and beyond.
When I’m not working, I’m probably drinking coffee, wrangling family life, or thinking about how small businesses can punch above their weight.
Email me or book a quick strategy session to talk through where your business is at.
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