About Square M Solutions

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I spent 20 years inside some of Australia's largest B2B businesses. And in that time, I saw the same pattern repeat itself across good companies with good people.

Sales and marketing slightly out of step. Customer insight collected but never acted on. Pipeline numbers that look healthy until a renewal quietly drops off.

None of it glaringly wrong. Just a slow drift away from what was working — and a growing gap between effort and results.

That's what Square M is built to find and fix.

I work with founders and CEOs of B2B tech and services businesses — typically 20 to 100 people — who've built out their commercial team but feel disconnected from what's driving results. That includes managed service providers, IT services firms, and professional services businesses across Australia, New Zealand, the US, and Canada.

If you're asking "why did we lose that deal?" and no one has a clear answer, that's usually where I come in.

How I work

I offer two ways to work together:

Commercial Health Check: A structured diagnostic across your pipeline, marketing, messaging, customer insight, and team alignment. You get a clear picture of what's working, what isn't, and a prioritised plan to act on — in weeks, not months.

Fractional Growth Lead: Ongoing commercial leadership on a retainer basis. I work embedded in your business — keeping your growth strategy sharp and your team focused — without the cost or commitment of a full-time hire.

Both are built around The Growth Clarity Method™ — a structured approach I've developed from two decades of commercial leadership across complex B2B environments.

I work with founders and CEOs of B2B tech and services businesses — typically 20 to 100 people — who've built out their commercial team but feel disconnected from what's driving results. That includes managed service providers, IT services firms, and professional services businesses across Australia, New Zealand, the US, and Canada.

If you're asking "why did we lose that deal?" and no one has a clear answer, that's usually where I come in.

How I work

I offer two ways to work together:

Commercial Health Check: A structured diagnostic across your pipeline, marketing, messaging, customer insight, and team alignment. You get a clear picture of what's working, what isn't, and a prioritised plan to act on — in weeks, not months.

Fractional Growth Lead: Ongoing commercial leadership on a retainer basis. I work embedded in your business — keeping your growth strategy sharp and your team focused — without the cost or commitment of a full-time hire.

Both are built around The Growth Clarity Method™ — a structured approach I've developed from two decades of commercial leadership across complex B2B environments.

My background spans sales, marketing, customer experience, and commercial strategy across some of Australia's most complex B2B environments.

At Fujitsu, I led customer experience, retention, and strategic planning across Australia and New Zealand — working across sales, service delivery, and account management to improve renewal performance and client loyalty.

At Computershare, I built a globally aligned marketing operating model across APAC, EMEA, and North America — developing demand generation programs, aligning sales and marketing, and taking a new consulting practice from zero to $500K+ annual revenue.

Earlier in my career at Telstra, I managed key account portfolios in banking and finance, led product marketing, and ran strategic partner development.

I know what good commercial structure looks like at scale. And I know what breaks when businesses grow faster than their systems and alignment can keep up.

A 30-minute call is usually enough to identify the pattern.