What I Do
I help B2B founders stop the guesswork and get growth moving again.
Most founders I work with have done everything right — built a team, put a process in place, invested in marketing. But somewhere along the way, they lost the thread. They don't know what's working, they don't trust the numbers, and they're not sure if the problem is the strategy or the people executing it.
I come in as a Fractional Growth Lead and find out. Commercial strategy, hands-on diagnostic work, and modern tools — clear answers in weeks, not months.
How we work together
Commercial Diagnostic
A focused diagnostic that combines commercial expertise with modern tools to get you answers in weeks, not months.
I examine your business from the inside — pipeline health, customer insights, team alignment, and messaging — and give you a clear picture of what's working, what isn't, and where to focus first.
Ideal if: You sense something's off but can't pinpoint it. Or your team is active but conversion is inconsistent.
Outcome: A prioritised plan you can act on immediately.
Fractional CRO (Chief Revenue Officer)
Ongoing commercial leadership for founders who want senior growth expertise embedded in the business.
I work alongside your team on a retainer basis — keeping your commercial strategy sharp, your pipeline healthy, and your growth moving — without the cost or commitment of a full-time hire.
Ideal if: You know what needs to happen and want someone leading the charge.
Outcome: A higher-performing commercial team, a healthier pipeline, and a founder who's back in control.