Whether you need answers first or ongoing commercial leadership,
there's a structured path to get there.
GTM Alignment Audit
If growth has plateaued and you're not sure exactly why, this is where we start. The GTM Alignment Audit is a focused diagnostic that examines your go-to-market from the inside — giving you a clear picture of what's working, what isn't, and where to focus first.
Most founders I work with have a commercial team in place, active pipeline, and reasonable revenue — but something feels off. Deals are taking longer. Conversion is inconsistent. The data doesn't quite add up. The audit is designed to surface exactly what's causing that.
What we look at:
What you get: A prioritised action plan you can implement immediately — not a report that sits in a drawer. You'll know what to fix, in what order, and why.
Who it's for: Founders of B2B tech or services businesses (typically 20–100 people) who've built a commercial team but have lost visibility into what's actually driving — or blocking — growth.
Timeline: Delivered in weeks, not months.
Investment: $7,500
Fractional GTM Lead
For founders who want more than a one-off diagnostic — this is embedded commercial leadership on a retainer basis. I work alongside your team as a part-time GTM Lead, keeping your go-to-market sharp, your pipeline healthy, and your revenue strategy moving.
This isn't advisory from the outside. I'm in the business with you — in the meetings, in the data, and in the decisions that matter.
What this covers:
What changes: Founders in this engagement stop guessing and start leading with confidence. Your team has clearer direction. Your pipeline becomes more predictable. And you get back the commercial visibility you had when you were closer to the ground.
Who it's for: Founders who've validated the direction — often after an audit — and want consistent momentum without hiring a full-time commercial leader.
Commitment: Monthly retainer, minimum 3 months
Investment: $8,000/month
Many founders start with the audit and move straight into an ongoing engagement. Others take the action plan and run with it themselves. Either way, you leave with clarity. Let's build a business that works — for you.
Most founders start with a conversation. A 30-minute call is usually enough to work out where the gap is and what would help most.
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