Most founders arrive with a commercial team in place and a feeling that something is not adding up. This is where that stops.
Commercial Diagnostic
If growth has plateaued and you're not sure exactly why, this is where we start. The Commercial Health Check is a focused diagnostic that examines your go-to-market from the inside — giving you a clear picture of what's working, what isn't, and where to focus first.
Most founders I work with have a commercial team in place, active pipeline, and reasonable revenue — but something feels off. Deals are taking longer. Conversion is inconsistent. The data doesn't quite add up.
The Health Check is designed to surface exactly what's causing that.
What we look at:
What you get: A prioritised action plan you can implement immediately — not a report that sits in a drawer. You'll know what to fix, in what order, and why.
Who it's for: Founders of B2B tech or services businesses (typically 20–100 people) who've built a commercial team but have lost visibility into what's actually driving — or blocking — growth.
Timeline: Delivered in weeks, not months.
Investment: $7,500
Fractional CRO (Chief Revenue Officer)
You know what needs fixing. Now you need someone in the business helping you fix it. The Fractional CRO engagement gives you embedded commercial leadership on a retainer basis. I work alongside your team, keeping your commercial strategy sharp, your pipeline healthy, and your revenue motion moving.
This isn't advisory from the outside. I'm in the business with you — in the meetings, in the data, and in the decisions that matter.
What this covers:
What changes: Founders in this engagement stop guessing and start leading with confidence. Your team has clearer direction. Your pipeline becomes more predictable. And you get back the commercial visibility you had when you were closer to the ground.
Who it's for: Founders who've validated the direction — often after an audit — and want consistent momentum without hiring a full-time commercial leader.
Commitment: Monthly retainer, minimum 3 months
Investment: $8,000/month
Many founders start with the audit and move straight into an ongoing engagement. Others take the action plan and run with it themselves. Either way, you leave with clarity. Let's build a business that works — for you.
Start with the assessment — it takes 5 minutes and will point you in the right direction.
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